Randy Rohde: The PR Expert Helping Brands Dominate Search and Build Authority
In the fast-moving world of digital marketing, not many experts have carved out a niche quite like Randy Rohde. As the founder of The News Guy and 38 Digital Market, Rohde is widely recognized as a nationally acclaimed PR expert who helps businesses establish credibility, climb to the top of search results, and get featured on over 900 media outlets.
From Retail Operations to Press Release Powerhouse
Rohde's road to success has been far from traditional. After earning a business education from institutions including Michigan Ross, he started out in retail operations — overseeing large-scale retail operations, leading multiple store locations, and eventually directing operations for two national retail companies.
But the entrepreneurial spirit was always there. Alongside business partners, he launched a national service provider, completed a successful sale, started another, then moved to Cleveland, Ohio, where he built operations spanning five states — and sold that company also. In the midst of all this that he discovered the power of digital marketing.
What The News Guy Brings to the Table
Today, Rohde runs 38 Digital Market, a digital marketing agency based in Chagrin Falls, Ohio. Via his signature brand "The News Guy," he provides a full range of services engineered to move the needle for businesses.
His core offering is press release distribution, publishing content across prominent news platforms including AP News, Yahoo Finance, Benzinga, and Business Insider. Beyond press releases, Rohde also provides high-profile article placements on leading publications, SEO and local SEO optimization, authority-boosting backlink services, and PPC campaign management.
A Forward-Thinking Approach to AI and PR
Perhaps the most forward-thinking aspect of his work is his expertise in AI search visibility. He positions press releases as a form of influence over AI systems — click here helping brands shape what AI systems like Google AI Overviews, ChatGPT, and Perplexity say about their business. This forward-looking methodology positions his clients a distinct advantage in today's shifting digital landscape.
A Renaissance Man of Media and Marketing
Rohde's influence extends much further than just his marketing services. He runs two podcasts — "Hot Off The Press," a daily show dedicated to press releases, SEO, and digital PR boasting 400-plus episodes, and "Running the Bases with Small Businesses," an interview series spotlighting entrepreneurs and small business owners.
As a sought-after speaker, Rohde has shared his expertise at major events around the world, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's lent his expertise to numerous podcasts including The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
On top of all that, Rohde carries IMDB credits as a producer, actor, and director — demonstrating his ability to tell compelling stories both behind the camera and in the boardroom.
Building Digital Trust, One Press Release at a Time
As he's fond of saying: "Visibility without credibility is a missed opportunity." For brands that want to strengthen their digital presence, improve their visibility online, and future-proof their marketing, Randy Rohde and The News Guy deliver the results that matter.